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Woman wearing smart luxury jewelry from Blue Nile.

UP TO 30% OFF

Smart Luxury Has Arrived

Understated, never underestimated. Explore a curation of quietly confident fine jewelry during our Smart Luxury Event

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Explore Blue Nile

Design Your Own Engagement Ring

Bring your love to life with a handcrafted design that perfectly suits your relationship, budget and style. Our expert artisans will pour their passion into every detail of your beautiful custom engagement ring.

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Elegance, Underscored

Find all the pieces you need to make every moment stunning.

Necklaces

Bracelets

Earrings

INTRODUCING:

The Initials Collection

26 letters. Endless combinations. 1 uniquely you.

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Design Your Own Ring

Design Your Own Earrings

Design Your Own Pendant

Color in Your Look

Explore our selection of radiant gemstone jewelry and
add a little splash of color to your collection.

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Elegant and Everlasting

When it comes to engagement rings, it’s all in the details.
Explore these elegant settings that feature a graceful touch.

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Crafted for You

Every item we send comes in our signature Blue Nile packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report. Loose diamonds are presented in a velvet lined diamond case that securely holds the stone.

About Blue Nile

Be Part of Something Brilliant

Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.